Privacy policy

Privacy Policy

Last updated: July 10, 2026

Elemntl Labs operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience. These are referred to in this Privacy Policy as the “Services.”

Elemntl Labs is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, make a purchase, complete another transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live and what applicable law allows or requires, we may collect or process the following categories of personal information:

Contact details, including your name, billing address, shipping address, phone number and email address.
Financial and payment information, including payment card details, transaction details, payment confirmation and other payment-related information.
Account information, including your username, password, preferences and account settings.
Transaction information, including products you view, add to cart, purchase, return, exchange, cancel or otherwise interact with.
Communications with us, including information you provide when contacting customer support.
Device information, including information about your device, browser, network connection, IP address and other unique identifiers.
Usage information, including how and when you interact with or navigate the Services.
Marketing and advertising information, including your communication preferences, engagement with our emails or advertisements and interactions with our website.

2. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you make a purchase, create an account, contact us, subscribe to communications or otherwise provide information to us.
Automatically through the Services, including from your device, browser and use of cookies, pixels and similar technologies.
From Shopify and other service providers that help us operate our store, process payments, fulfil orders, analyse data, prevent fraud, provide customer support or deliver marketing.
From business partners, advertising partners and other third parties, where permitted by law.

3. How We Use Your Personal Information

We may use your personal information for the following purposes.

Provide, Tailor and Improve the Services

We use your personal information to provide the Services, including to:

Process payments.
Fulfil and deliver orders.
Provide order confirmations and updates.
Process returns, refunds and customer support requests.
Create, maintain and manage your account.
Remember your preferences and products you may be interested in.
Arrange shipping and delivery.
Enable product reviews and customer feedback.
Improve the shopping experience.
Recommend products or offers that may be relevant to you.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including to:

Send promotional emails, SMS messages or other marketing communications, where permitted.
Show you advertisements for our products or services.
Retarget visitors who viewed products, added products to cart or purchased from us.
Measure and improve the performance of our marketing campaigns.

You can opt out of promotional emails by using the unsubscribe link included in our emails. You may also be able to manage SMS marketing preferences by following the instructions provided in the relevant message.

Security and Fraud Prevention

We use personal information to help:

Authenticate accounts.
Provide a secure payment and shopping experience.
Detect, investigate and prevent fraud, abuse, illegal activity, unsafe activity or malicious activity.
Protect the Services, our business, customers and other users.

If you create an account, you are responsible for keeping your login credentials secure. We recommend that you do not share your username, password or other account access details with anyone.

Communicating With You

We use personal information to:

Respond to customer support requests.
Communicate about your order.
Provide account, shipping, refund or product updates.
Maintain our business relationship with you.

Legal and Compliance Reasons

We may use personal information to:

Comply with applicable laws and regulations.
Respond to valid legal processes or requests from law enforcement, courts or government agencies.
Investigate or participate in legal claims, disputes or proceedings.
Enforce our Terms of Service, policies and rights.
Protect the rights, safety and property of Elemntl Labs, our customers and others.

4. How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business, operational, legal or compliance purposes, including:

Shopify, vendors and service providers who help us operate the Services, process payments, fulfil orders, provide analytics, manage customer support, provide cloud storage, prevent fraud, deliver marketing or arrange shipping.
Fulfilment, warehouse and shipping partners located in various countries, as we ship from multiple facilities worldwide.
Business and marketing partners who help us provide marketing, advertising, analytics and promotional services.
Payment providers and financial institutions to process transactions and prevent fraud.
Professional advisers, including lawyers, accountants, insurers and auditors where necessary.
Government authorities, regulators, courts, law enforcement or other parties where required or permitted by law.
Affiliates or companies within our corporate group.
Third parties in connection with a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, insolvency or bankruptcy.

We may also disclose personal information when you direct us to do so, request that we do so, or consent to disclosure, such as when you use social media integrations, third-party login tools or other connected services.

5. Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide, support and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, in order to provide and improve the Services.

We may also use Shopify features that rely on information from your interactions with our store, other merchants and Shopify. In certain circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise privacy rights relating to Shopify’s processing.

To learn more about how Shopify uses personal information, you can review Shopify’s own privacy materials.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, software development kits and similar technologies to collect information about your interaction with the Services.

These technologies may be used to:

Operate the website.
Remember your preferences.
Keep products in your cart.
Analyse website traffic and performance.
Understand customer behaviour.
Provide personalised advertising.
Measure marketing effectiveness.
Prevent fraud and improve security.

Depending on your location, you may have certain rights to manage cookies, targeted advertising or tracking technologies. You may also be able to control cookies through your browser settings.

Please note that blocking or disabling certain cookies may affect the functionality of the Services.

7. Third-Party Websites and Links

The Services may include links to websites, platforms or services operated by third parties.

If you follow links to websites or platforms that are not controlled by Elemntl Labs, you should review their privacy policies, security practices and terms before providing information to them.

We are not responsible for the privacy, security, accuracy, content or practices of third-party websites or platforms.

Information you share on public or semi-public venues, such as social media platforms, may be visible to other users and may be used by those users or platforms according to their own policies.

8. Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, you may contact us at info@elemntllabs.com to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms may be defined under applicable privacy laws.

9. Security and Retention of Your Information

We take reasonable steps to protect personal information. However, no security system is perfect or impenetrable, and we cannot guarantee complete security.

Any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information.

We retain personal information for as long as reasonably necessary to:

Provide the Services.
Maintain your account.
Fulfil orders.
Provide customer support.
Comply with legal obligations.
Resolve disputes.
Enforce agreements and policies.
Maintain business records.
Prevent fraud and protect our business.

The length of time we retain information depends on the type of information, the purpose for which it is used and applicable legal requirements.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute, may apply only in certain circumstances and may be subject to exceptions under applicable law.

Right to Access or Know

You may have the right to request access to personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right to Portability

You may have the right to receive a copy of personal information we hold about you and request that we transfer it to another party, where applicable.

Right to Opt Out of Sale, Sharing or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information, or to opt out of processing for targeted advertising.

If you visit our website with a Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser you use to visit the website, where required by applicable law.

Managing Communication Preferences

You may opt out of promotional emails by using the unsubscribe option in our emails.

If you opt out of promotional communications, we may still send you non-promotional messages, such as order confirmations, shipping updates, account notices and customer service communications.

11. Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws.

These may include:

The right to object to certain processing of your personal information.
The right to request restriction of processing.
The right to withdraw consent where we rely on consent to process your personal information.

Withdrawing consent does not affect the lawfulness of processing based on consent before it was withdrawn.

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing your request, as permitted or required by law.

You may also be able to authorise an agent to make a request on your behalf. Before accepting a request from an agent, we may require proof that the agent is authorised to act for you and may require you to verify your identity directly with us.

We will respond to privacy requests within the time required by applicable law.

12. Complaints

If you have a complaint about how we process your personal information, please contact us first at:

info@elemntllabs.com

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

If you are located in Australia, you may also lodge a complaint with the Office of the Australian Information Commissioner. The OAIC is Australia’s national privacy regulator and provides information about privacy complaints.

If you are located in the United Kingdom, you may have rights through the Information Commissioner’s Office, which provides information about data protection rights.

13. International Transfers

Elemntl Labs ships from multiple facilities worldwide and works with service providers, fulfilment partners, payment providers, technology providers and other third parties that may be located in countries other than where you live.

As a result, we may transfer, store and process your personal information outside your country of residence.

If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms where required, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that has been recognised as providing an adequate level of protection. The European Commission explains that Standard Contractual Clauses are used for certain international personal data transfers under the GDPR.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, operations or other reasons.

When we update this Privacy Policy, we will post the revised version on this website, update the “Last updated” date and provide notice where required by applicable law.

15. Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise privacy rights available to you, please contact us at: